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About Jonathan

Hello, I am Jonathan Kennedy, Jr.  I am a third generation financial services provider in Richmond, VA.  My grandfather, Irv, started in the financial services field over 70 years ago.  Not long after, my father, Jon, joined him in the field.  In 2002 I became the third generation of Kennedy's working with the businesses and families in Richmond. 

In May 2002, I graduated from Virginia Polytechnic Institute and State Universirty with a degree in Housing, Interior Design, and Resource Management with a concentration in Family Financial Management.  This program is a Certified Financial Planner (CFP) Board of Standards Registered Curriculum.  Virginia Tech does not award the CFP and Certified Financial Planner designation. 

I am pleased to have been able to impact the lives of those in and around Richmond for the past 18 years.  The reason I started Endeavor is simple: to provide you Leadership For Your Journey .  

As an advocate for my clients, friends and family, my family and I support and are involved in:

- VCU Family Business Forum

- Virginia Council of CEO's

- The Relationship Foundation of Virginia

- Girls for a Change

- CPG Group in Needles Eye Ministries

- All Saints Presbyterian Church

- Veritas School

What do I do for fun?  Spend time with my wife and kids; our family is working towards visiting all 50 states; Inspire others to live their best lives in all areas; investing in relationships with business and community members; investing in men and empowering us to be who we were created to be; being outdoors; hiking, biking, hunting, fishing, camping, ect you name...

What are my Dreams? To Inspire you to express your dreams and desires and to have them become a reality by utilizing the resources you have to access.  I like to teach people to think about ways to create multi-generational impact.   That my kids may be the best version of themselves daily.  That I can support my wife and kids so their impact long out live me.